Hanse orders rise after Sealine takeover
Hanse Group has announced a 33% rise in orders for September following its takeover of British boating brand Sealine
Hanse Group’s decision to buy British boatbuilder Sealine has led to a huge jump in orders for September, the company’s quarterly financial results show.
Across the July-September 2014 period, the German parent company registered a 9% increase in orders, largely fuelled by September’s Southampton Boat Show, which brought a 33% rise for the month.
At the Southampton Show, Sealine unveiled two new models – the F380 flybridge (pictured above) and the S330 sportscruiser, which were the first all-new models to be launched from Hanse’s Greifswald yard.
Despite this increase in orders, Hanse has seen its overall losses rise from 1.3million euros to 4.6million euros, but the firm is expecting this investment to pay off in the near future.
Dr. Jens Gerhardt, CEO of HanseYachts AG, said: “Just one year after adding the Sealine brand to our range, motor boats now account for almost one in every three orders.
“This is helping us to reach our growth targets and proves that our strategy is working.”